delRio Advertising completed the 1st season of 2412TV, and is now in production for season 2. 2412TV is another example of the agency’s “In tune-ness” with Latino Culture. This bilingual program was developed as a message vehicle to latinos in the U.S. 2412 Television focuses on Hispanics (Age 18-45) living in the US. Being bilingual and in tune with it’s audience, 2412 is a reflection of “La Cultura”. The host Belen (Best Album/New Artist Billboard 2004) interviews top charting artists and Latino industry leaders and learns what it takes to be “Americano” and navigate the bi-cultural lifestyle in the U.S.

• Brand Identity
• Brand Strategy
• Media Strategy
• Multi Market Development
• Message Development Rollout